When to Adjust Strategy During a Sale Campaign

The opening days of a campaign carry more weight than most vendors realise. The buyers who have been watching the market, waiting for the right property to appear, will engage quickly when something new arrives at the right price. When they do not engage - when the first week produces thin enquiry a

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How to Spot an Agent Buying the Listing

Consider what actually happens during a typical appraisal process. A vendor sees three agents. Two quote within a similar range, supported by recent comparable sales. The third quotes significantly higher. The vendor, understandably, leans toward the higher figure. They sign. The campaign launches.

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When Seller Psychology Works Against the Sale

Picture a vendor sitting across from their agent, hearing for the first time what the market thinks their property is worth. The reaction arrives before any logic does - before the comparable sales are considered, before the data is processed, before the rational mind has a chance to weigh in.

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